In India, Samsung mobiles is managed by SAMSUNG Telecommunications India (STI), a design and technology leader in the mobile market. In Sync with its thrust on introducing innovative, consumer oriented, breakthrough technology products, Samsung announced its new brand positioning for Samsung mobiles, which is reflected in its new, spunky, tagline - 'Next is What ?'. It is being used in all of 'Samsung Mobiles' communication material.

Samsung is the largest conglomerate in South Korea and a large multinational corporation, making it one of the leading companies in the world. Headquartered in Suwon, South Korea, it currently has operations in over 100 countries. The name Samsung in fact means 'three stars' in Korean.

Samsung's business is actually composed of three different conglomerates united under one Samsung Group. Samsung Electronics is part of the business conglomerate. Samsung Electronics is also the world's largest electronics company. Samsung mobiles is a part of Samsung Electronics whose main areas of concern are Digital media, semiconductors, telecommunications, and digital LCD appliances.

It is also a world leader in the field of liquid crystal displays. In 2007, the company surpassed $100 million in sales, which was a sizable first time achievement in the company's history. Below is a list of popular Samsung mobiles in India